General Material Guideline :

• HTML file cannot be more than one
• All JavaScript should be embed into the HTML (no linked JacaScript file)
• Linked CSS File is not accepted. It should use Inline -CSS e.g. ‹ DIV style="THE_INLINE_CSS" ›
• HTML File contains only the optimized HTML Code & JavaScript for displaying the advertisement
• Unused HTML Code & JavaScript must be taken out
• JQuery should be in 1.7.1 version
• HTML code should not be greater than 3k
• all advertising material should support IE7, 8, 9 and 10, Chrome 15, 16, 17, 18, 19, Firefox 9, 10, 11 and Safrai 5
• Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
• Linking URLs must NOT contains "#" or "@"
• Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed
• Backup GIF will be served for mobile, e.g. IOS and Adroid
• All advertisement content is subject to approval by Hong Kong Economic Journal
• For collecting personal information within advertisements, those ad units will need to :
• 1) Clearly identify your organization
• 2) Provide a direct link to your privacy policy, adjacent to the submit button

Video

• Both 4:3 and 16:9 aspect ratio is accepted. Both width and the height of the video should not be greater than the height and width of banner that carries the video
• Raw avi format prefered
• WMV format accepted with bit rate 450kbps or above
• mpeg4 format accepted with bit rate 450kbps or above
• No other digital format will be accepted
• File size of video should not exceed 3MB
• VHS, DVD, VCD and Beta video tape are not accepted
• User click can activate progressive download streaming
• Maximum 30-sec video is accepted
• Audio encoded at volume should not greater than -12db
• Mute button must be there

User Experience

• Initital : banner at size of 970 x 160, sound is mute
• Click or mouse over to Expand and retract on click as well
• when banner expand, sound on automatically unless user click the mute button
• Video will play automatically when the banner is expand
• Must add close button on 970 x 300 expanded layer

3rd Party Ad Serving

• It is subject to approval by Hong Kong Economic Journal

Material Deadline

• 5 working days prior to publication date